Andy Warhol or rather Andrew Warhola, was an American artist that created an immense range of art, being paintings, photographs and sculptures. He was one of the most prominent faces of the Popart movement:
“The movement presented a challenge to traditions of fine art by including imagery from popular and mass culture, such as advertising, comic books and mundane cultural objects. One of its aims is to use images of popular (as opposed to elitist) culture in art, emphasizing the banal or kitschy elements of any culture, most often through the use of irony. It is also associated with the artists’ use of mechanical means of reproduction or rendering techniques. In pop art, material is sometimes visually removed from its known context, isolated, or combined with unrelated material.” (Source Wikipedia)
Montblanc decided to dedicate a small pen range in the Great Characters line to the famous artist, and used one of his famous quotes “Art is what you can get away with” and of course the Campbell soup can as visual evidence of this connection.